In June, Twitter began rolling out a new feature called “Location Spotlight” to a limited number of business accounts so those accounts could have location and contact information on their profile. Starting today, Twitter now allows any business account to use the new Location Spotlight feature.
As reported by Tech Crunch, Location Spotlight was only available to users in the United States, United Kingdom, Canada, and Australia. From now on, the feature will be available for all business accounts worldwide. Twitter said these options are intended to make it easier for consumers to reach businesses directly from the social network.
Regular Twitter users can only add a URL and a brief location to a profile. However, with Location Spotlight, Twitter expands those options with a phone number, email address, and full address. With a simple tap, a user visiting a business Twitter profile can call or text that business, or even see its exact location on a map.
This additional information is displayed just below the profile bio. Additionally, Twitter has teased a few other new features coming to business accounts, including a “Business Home” that will function as a hub for displaying stats on a business profile. This feature should be released in the next few weeks.
We’re proud of the foundation we’ve laid with the initial suite of products we’ve unveiled to date, and we’re excited to continue to introduce new ways to help professionals succeed on Twitter.
More recently, Twitter also announced that it was working on a major overhaul of its Spaces live audio platform. Among the changes, users will be able to find live spaces by topic, much like podcasts. However, it is unclear when the revamped spaces will be made available to users.
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