“Eyecare professionals are routinely pressed for time when interacting with patients, and many are interested in finding ways to fit into a conversation about contact lens wear and care,” said the Chairman of the Contact Lens Institute Board of Trustees, Bill Reindel, OD, MS. “Our new ‘Make It EASY’ videos illustrate several simple and effective ways to put wearing and care tips into practice – examples that can be adopted and adapted to meet the needs of every office and wearer.”
Participating 2022 CLI Visionaries include Nathan Bonilla-Warford, OD, Bright Eyes Family Vision Care, Tampa, Florida; Melanie Denton, OD, Salisbury Eyecare and Eyewear, Salisbury, NC; Klaus Ito, OD, University of Virginia Department of Ophthalmology, Charlottesville, Virginia; Essence Johnson, DO, Parkland Hospital, Dallas; Elise Kramer, OD, Miami Contact Lens Institute, Miami; Jennifer Lyerly, DO, TrueVision Eye Care, Raleigh, NC; Caitlin Morrison, OD, In Focus: Specialty Contact Lenses and Vision Solutions, Scottsdale, Arizona; and Mark Schaeffer, OD, MyEyeDr, Birmingham, Ala.
The “Make It EASY” video series will be promoted on CLI’s social media channels, CLI Visionaries’ own digital channels and through CLI member companies Alcon, Bausch + Lomb, CooperVision and Johnson & Johnson Vision.
This latest effort is part of CLI’s The EASY Way (Eyes, Awareness, Safety and You) program, which helps the eye care community promote healthy contact lens wear and care habits among patients in an informative way. , memorable and direct. It includes a set of simplified tips, eye-catching infographics and complementary digital resources for use in practices, all available at EASYWayProgram.org
At the center of the program are three easy steps:
Think Clean. Wash and dry your hands each time before touching your lenses or eyes. If you wear reusable lenses, always clean and disinfect them each time you remove them and clean your case as instructed. Keep your lenses and case away from any type of water, which may contain harmful microorganisms.
Remember that fresher is better. Wear your contact lenses for as long as your eye care professional directs, replacing them with new lenses on time. Wear daily disposable lenses only once and always rely on a fresh solution for reusable lens disinfection and storage. Replace your case at least every three months.
Trust your eye doctor. Listen to your eye care professional, who has specialized training. If you have any questions, contact their office – they care about your health and excellent vision.
“While the CDC suspended official CLI-sponsored Contact Lens Health Week promotion a few years ago to focus on the pandemic, we are encouraged that many eye care practices are using again the third full week of August to educate their communities about healthy contact. lens wear. We encourage everyone to incorporate The EASY Way into patient outreach during special times like this, as well as every day,” Dr. Reindel said.
The Contact Lens Institute advances the latest innovations in safe and effective contact lens and lens care products and services that provide unique patient benefits while meeting the ever-changing needs of eyecare professionals. . CLI undertakes activities that assess, improve, promote and properly balance the well-being and growth of the contact lens and lens care industry, including the safe use of products in the marketplace. Its members include Alcon, Bausch + Lomb, CooperVision and Johnson & Johnson Vision. For more information, visit contactlensinstitute.org
Copyright © acrofan All rights reserved
Comments are closed.